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Event Details
Web Analytics + Usability = A Sum Greater Than Its Parts
Due to a high interest this event is now full.
We will be re-running the same course with the same speaker in November. Please register.
We are pleased to announce another FREE breakfast briefing on a highly relevant topic -How Web Analytics and Usability relate to one another.
We often look to analytics and usability to achieve similar goals: understanding our users so that we can improve customer experience and increase sales.
But how can the two disciplines work hand-in-hand to drive bigger benefits? Are there lessons from one field that can be applied to enhance the learnings of the other? Can you research your web analytics for useful ‘clues’ to indicate potential user experience issues?
This informative breakfast briefing will demonstrate how analytics can highlight usability issues, verify their impact in monetary terms, and quantify the up-lift gained from a user-focused design:
- Using analytics data to identify and prioritise usability issues
- Quantifying the impact of usability issues and improvements on the bottom line
- Avoiding the statistical red herrings
Our invited speaker: Andrew Hood, Lynchpin Analytics
About the Speaker
Andrew Hood is founder and managing director of Lynchpin, a web analytics consultancy with clients including Experian, Vodafone, Cadbury, HMV and The Guardian.
Andrew's marketing career began in 1999 at All-Hotels.com, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for £1.425m in 2002 to Online Travel Corporation, now owned by Lastminute.com
He then joined search company Ambergreen, where he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an independent web analytics business
When & Where
User Vision
55 North Castle Street
EH2 3QA Edinburgh
United Kingdom
Thursday, September 16, 2010 from 8:00 AM to 9:30 AM (PT)
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Hosted By
User Vision
User Vision is a leading user experience consultancy dedicated to helping businesses improve the user experience of their websites, software and products.
Our customer insights, user experience design, consulting and training services help clients gain the competitive advantage of improved ease of use.
With offices in Edinburgh, London and Dubai User Vision works with a range of multi-national clients across a range of sectors including Financial services, Travel and Tourism, eCommerce, Media and eGovernment.
